Updating An Opt-In Panel To A Global Modern Insights Mobile App

The Background

A leading global data, insights, and consulting firm, wanted to elevate its online presence and create an intuitive user experience for all its users.

The firm’s web-only proprietary opt-in research panel was already a well-established and popular attraction among organizations seeking to create insights-driven surveys. But, with its limited targeting capabilities and basic data analytics, the panel was reaching end-of-life status. That’s when the firm saw it as the perfect opportunity to transform the panel into a native, modern, and scalable mobile application.

What We Did

Our first order of action was to assemble and transplant a diversified team of engineers into the client’s development ecosystem.

In a short period of time, the team was able to:

• Transition the panel from cross-platform implementation to iOS and Android, resulting in faster loading times, improved accessibility, and a streamlined login process.
  
• Enhance user targeting through preference-based push notifications.
  
• Implement a robust fraud detection system, building up the client’s process integrity.
  
• Roll out advanced security features in the mobile app to make it much harder for hackers to reverse engineer, use emulators or bots, or employ rooting tools to manipulate the survey-taking experience.
  
• Provide valuable analytics to track the success rate of marketing campaigns through Meta and Google Ads.
  
• Add advanced analytics, instrumentation, and monitoring tools to easily detect any problem, allowing for early investigation and issue mitigation in a speedy manner.
  
• Adopt the behavioral-driven development methodology to deliver new releases every two weeks, granting testers ample time to provide feedback.
  
• Introduce unit testing to make sure the business logic is meeting our client’s technology standards and always flowing as expected.
  
• Integrate automated testing processes into the new app, refining quality control and product stability, reducing regression issues, and enabling more efficient time and resource allocation.
  
• Create a continuous delivery system that automatically builds and uploads Android and iOS apps to Google Play Store and Apple App Store, respectively, after getting scanned by third-party tools for code quality and license issues.

The Results

The mobile app was a massive success. It helped the client achieve expansion into 13 new markets. With the new features, the panel’s performance has taken a giant leap forward, achieving the following: